Friday, February 19, 2010

...I think we've got it!

Sometimes the break through is small yet significant. A subtle movement around a corner gives sudden new perspective and then you see things anew.
After obsessing about aspects of the logo, I sort of lost sight of the goal and ended up trying to force the green marble background to work. Walking away from something is hard, especially when it has presented a challenge. But enough.
I went back to the brief and thought about the function of the logo within the thoughts set out by my client.
One has to think clearly and only focus on the nature of the piece.
This starting to sound terribly zen... maybe it is. Whatever it might seem, it has worked.
Maybe I should approach doing laundry in the same way.
There is beauty in purity.
Now most of the work is done and the client needs to ruminate over the suggestions and examples and make the call. Then the letterhead and other children of the logo icon can be brought forth....I see a procession and pageantry , banners and music... fanfare!
Hmmmm...what is in this tasty herbal tea that Hoarknockle makes?
Which reminds me......

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